Taken from ‘The Way of the Shark’ by Greg Norman

• Dreams are the blueprints of reality
• Find a better way but don’t take short cuts
• Always tell the truth
• Separate yourself from the crowd
• Control your emotions
• Get anger out of your system as quickly as possible
• Set high standards they will drive you to achieve
• “Do it now” and “Do it properly”
• You are judged by the company you keep
• Learn the value of preparation
• Be willing to change in order to succeed
• Work on your weaknesses, rather than focus on your strengths
• Face failure, learn from it and move on
• Seek the advice of others
• Forge strategic and long term relationships
• Identify a niche and fill it
• Study others. Apply what works. Discard what doesn’t
• Focus on delivering substance over style
• Play your own game
• Expect the unexpected
• When looking for partners, search for companies with like minded values
• Don’t stand by idly when the rights of others are threatened
• Material change comes from those willing to change the status quo
  Stay in good physical condition. It will make a difference in your mental outlook
• Resolve conflict through personal intervention
• Turn inertia into action
• Trust your instincts
• Think of yourself as an entrepreneur
• Learn to compartmentalize, give total focus to the task in hand
• The nature of a true competitor is to become more determined with every defeat
• Victory is sweet, but how you handle yourself in defeat is often more telling
• It takes time to establish something of value
• Separate your personal life from your professional life
• Treat your clients money as though it were your own
• Don’t change the people, change the people
• Evaluate each business opportunity on its own merit
• Develop a detailed plan for each business and continually refine it
• Find your adjacent space opportunities
• Know when to develop your own ideas and when to partner with others
• Be a good partner, respect and defer to others talents
• Know when to build equity in your own brand and when to add value to others
• Always over deliver on the value proposition
• Every deal is different, be flexible
• Develop your business in emerging markets
• Involve independently minded people at the highest level of your organisation
• Empower your employees in a way that unleashes their talent and energy
• Meet regularly with members of your team to explain your vision for the business
• Begin with the end in mind
• Attack life