January 2010

27th January 2010

How to sell a service

How important is it that your services are easy to sell? Wouldn't it be even better if they were easy to buy? Why is selling a service so different from selling a product? In some ways, the principles should be the same. The objective is to get the prospect to agree that the way to solve their problem is to use your product or service.
13th January 2010

Marketing Myths that DON'T work

Myth 1 - People Always Buy Where They Get the Cheapest Price: Just look at how popular expensive German cars are. If this was true we all be driving the cheapest cars available and only businesses that charge cheap prices would exist.
11th January 2010

10 tips to help you manage your most valuable asset – Time!

1) Realize that time management is a myth. No matter how organized we are, there are always only 24 hours in a day. Time doesn't change. All we can actually manage is ourselves and what we do with the time that we have.
4th January 2010

Checklist to design a great advert….

Are you planning to do some advertising this year? Then here are a few questions you should ask yourself to ensure you get the very best advert working for you.....

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