- International Business Speaker & Multi Award Winning Coach
- 07917 466688
- ian@iandickson.co.uk
Marketing
2nd September 2016
Happy Birthday Internet. The internet has just celebrated its 25th birthday and in that time it has evolved tremendously. The biggest changes are to do with […]
26th November 2013
Quick Tips for your 40 Second Elevator Pitch: “You know when frustrated and struggling business owners are always searching for the very best way to grow […]
18th October 2013
It is my pleasure to introduce an extremely knowledgeable and experienced guest blogger today. James Potter.. Known to many simply as “The Linked In Man!” I […]
24th July 2013
1. Don't assume the sale.
Prospects are used to the traditional buyer-seller relationship. They assume you’ll pressure them. Therefore, they may decide not to tell you things that make them vulnerable to pressure. Until you’re sure you know the complete truth, you can never assume the sale is yours.
18th April 2013
What’s your Unique Selling Point, what makes you different, why are your products or services better than your competitors? If you still think this way when you are putting campaigns together then you need to rethink your marketing.
28th January 2013
Do you support a cause within your business? Having a cause within your business is not only good for the soul but is a powerful marketing tool. Your business does not have to be huge to make a difference to others. And we don’t just mean your clients and your stakeholders. If you have a passion or a cause that you follow, you can integrate it into your marketing and give it a voice.
30th November 2012
Blogging is often seen by business owners as one of those “should do’s” that they just can’t seem to get round to. Does that sound like you?
Are you too busy? Does something more important (in)conveniently pop up just when you sit down to do it? Do you wonder who is going to read it? Do you wonder why you’re doing it?
22nd June 2012
I am often asked by other coaches & business "start-ups" What are my top tips to be successful as a business owner? Then earlier this week I was approached by a lady who was just starting out on her journey to help others as a life coach. She wanted to know what were my top five tips for a business start up as a life coach. I sent her an email response and thought to myself I get asked these questions a lot, so thought it might be useful if I was to share the email with you here.
29th March 2012
Ever wondered how to make your AdWords adverts REALLY stand out? Well here’s how! To start with, make sure your headline closely matches the product or service you are creating the current Ad Group for.
24th February 2012
Never underestimate the power of the business card and what it can do for you. It portrays the personality and image of your company and can be the difference between success and failure. Here are my top ten tips for business card design. 1. Be memorable!
Professionals and consumers see numerous business cards during their travels so make your card a memorable one.
13th February 2012
When you deliver your product or service to the customers expectations they will be satisfied, no more, no less.
They will simply go away having received the goods or service to the expected standards and basically say nothing.
7th December 2010
I am re publishing this article today for several reasons.
Most importantly is that I want people to have an opportunity to make 2011 a really great year and that starts by building a plan.
The 90 day plan format is perfect for so many reasons, not least it is manageable and achievable for pretty much anybody.
The vast majority of business owners (over 90%) will go into 2011 exactly the same way they went into 2010, but will expect and hope for different results.
While it's important to always monitoring your marketing it is vital in this economy to be diligent and watch where you spend your marketing pounds as well as track how effective your marketing campaigns are.