Date Archives November 2009

The sale “hinges” on you!

It’s not who you’re calling on, or what you’re selling. It’s how you present yourself. If you sell used cars, computers, perfume at a department store, or million pound yachts — there’s very little difference in anything other than your earnings. Your ability to excel and be happy in any of these jobs — including your job right now — has very little to do with the economy, very little to do with your product, and even less to do with price.The sale hinges on

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20 Tips for Great Newsletter Design

1. Opt-In Page Expectations — An effective content strategy starts with your opt-in process. Be certain you manage subscriber expectations at the start. Describe in a sentence or two the type of content your newsletter contains and the value it will deliver readers. Also provide a link to back issues so that prospective subscribers can see exactly what to expect.

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The Juggling Business Owner!

It’s actually sad to see brilliant and hardworking business owners spin their wheels and not get anywhere because they simply don’t know how to focus. Sound like you? I have coached numerous different business owners who have had Jugglers Syndrome (JS) to varying degrees, so I have learnt the best way to coach them.

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