1. Don’t assume the sale.
Prospects are used to the traditional buyer-seller relationship. They assume you’ll pressure them. Therefore, they may decide not to tell you things that make them vulnerable to pressure. Until you’re sure you know the complete truth, you can never assume the sale is yours.
When you deliver your product or service to the customers expectations they will be satisfied, no more, no less.
They will simply go away having received the goods or service to the expected standards and basically say nothing.
With so much written about marketing I thought I would put just a few simple factoids together to share some thoughts, interesting statistics and a maybe few pointers to help you on your way to generating more leads for your business. For me marketing has changed so much over the past 5-10 years. I believe it really is more about being found by your prospects than finding prospects these days….So here are a dozen factoids for you..
7 Ways to Build Your Businessthrough Referrals
Without doubt one of the most rewarding and cost effective ways to generate leads for your business is through a referrals program. It has multiple advantages for you and your business.