What’s your Unique Selling Point, what makes you different, why are your products or services better than your competitors? If you still think this way when you are putting campaigns together then you need to rethink your marketing.
Do you support a cause within your business? Having a cause within your business is not only good for the soul but is a powerful marketing tool. Your business does not have to be huge to make a difference to others. And we don’t just mean your clients and your stakeholders. If you have a passion or a cause that you follow, you can integrate it into your marketing and give it a voice.
Blogging is often seen by business owners as one of those “should do’s” that they just can’t seem to get round to. Does that sound like you?
Are you too busy? Does something more important (in)conveniently pop up just when you sit down to do it? Do you wonder who is going to read it? Do you wonder why you’re doing it?