In my experience, I am convinced that techniques and methods of sales are teachable to anyone who has the desire to learn. However, there are a few natural skills that are of great benefit if they already exist within those that want to be successful in sales. Without these, success will take a longer time but it can still be achieved. If there is no desire and dedication to learning or developing these skills, then the selling will be much more difficult and often very stressful.
If it's not in writing, it's not a goal. An unwritten want is a wish, a dream, a never-happen. If it's in writing, it's a commitment.
2. If it's not specific, it's not a goal. Broad desires and lofty aims have no effect. It must be concrete.
When you deliver your product or service to the customers expectations they will be satisfied, no more, no less.
They will simply go away having received the goods or service to the expected standards and basically say nothing.
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