Because whether you are writing some free copy, creating a new advert or simply in a sales meeting, knowing, understanding and using these key words at the right place and time can instantly improve the…
1. Don’t assume the sale.
Prospects are used to the traditional buyer-seller relationship. They assume you’ll pressure them. Therefore, they may decide not to tell you things that make them vulnerable to pressure. Until you’re sure you know the complete truth, you can never assume the sale is yours.
What’s your Unique Selling Point, what makes you different, why are your products or services better than your competitors? If you still think this way when you are putting campaigns together then you need to rethink your marketing.
Even if you are not directly involved in sales in your day to role, you may be surpised to read we are actually involved in selling nearly every day. We are constantly selling ourselves, whether that be formally or informally, at work or at home, we are constantly vying for attention, understanding or priority. Even as a buyer we are selling… Consider this – In every single sales meeting a sale takes place. Either they sold you YES, or you sold them NO. So, understanding the sale and what makes people good at selling is a learned behaviour. Knowing some of the secrets to closing a sale might help you in both the work place and in life generally…. Enjoy.