During the last couple of weeks, Coronavirus/Covid 19 has had a huge effect on small businesses. Many have been forced to close their doors, and others are facing a new type of normal. It can’t be denied that there are challenging times ahead. To be successful, we need to adapt to a new way of working.
Despite these changes and the uncertainty, I do believe that it’s a good time to write a book to support your business. Here are five reasons why.
Time is the biggest barrier when it comes to writing a book. It feels like a big thing to do, and when you’re at full capacity in your business, then it’s unlikely to happen. But if you’re finding yourself with more time than usual, then that’s one less excuse to give me!
When time is no longer an issue, then money may be a barrier. You may want to look at other income streams rather than focus on writing. So how would it be if I told you that you can make money from your book as you write it?
The most successful authors show up and raise their profile as they start writing. From sponsorship arrangements to crowdfunding, and carrying out market research resulting in new business, I can give you dozens of ways you can do this successfully.
When I work with clients, we firstly look at how their book fits into the business they have right now and the business they want in the future. We make sure that it is aligned. It helps you to bring all of your ideas into one place and, if nothing else, you’ll get your ducks in a row.
Plus, there are many unexpected benefits that clients get from writing their book – clarity in their message, confidence in what they are selling, and an offering that their clients will love.
‘Becoming An Authority’ is the title of my latest book, as I believe it’s not enough to be an author, you must become an authority as well. When you’re savvy about your book, it will raise your profile now and lead to new opportunities that you hadn’t expected. That’s why I suggest that if you’re thinking about writing your book, you consider what you want to get known for by writing it.
If you want to write your book before someone else has the same idea, then now’s the time to do it. By focusing for half a day a week, you can write a book in six months, and if you have more time, you can do it quicker. A book gives you a reason to stay focused, rather than getting distracted by the news and social media, and when things return to normal, you’ll have a book ready to be published!
I believe that now’s the time to write your book when you do it in the right way. You can bring your knowledge, wisdom and expertise into a neat little package that your prospective clients and readers will love.
Karen Williams is The Book Mentor at Librotas, specialising in helping coaches, consultants and other experts to go from their book idea to a final manuscript that sells them and their business. Sign up for the Get Started workbook at www.librotas.com.