1. Review Last Year’s Successes. Look at what worked last holiday season and plan similar promotions or activities.
2. Create a Holiday Gift Guide. Showcase your products or services as gift options for customers.
3. Run a 12 Days of Christmas Promo. Offer a different deal each day leading up to Christmas.
4. Set Up Abandoned Cart Emails. Remind customers to complete their purchases to recover lost sales.
5. Host a Customer Appreciation Event. Organise a small event, online or in-store, to thank loyal customers.
6. Encourage Gift Card Purchases. Promote gift cards as a convenient, last-minute gift option.
7. Optimise Your Checkout Process. Simplify and speed up your online checkout process to reduce abandoned carts.
8. Offer Free Shipping. Free shipping is an enticing incentive for customers to complete their purchases.
9. Post a Year-End Review. Highlight company milestones, achievements, or product launches from 2024.
10. Run a Holiday Giveaway. A social media contest or giveaway can help you increase engagement and followers.
11. Collaborate with Local Influencers. Partner with local influencers to reach a broader audience with festive content.
12. Show Behind-the-Scenes Content. Share videos or photos of your team preparing for the holiday season.
13. Set Up Retargeting Ads. Remind visitors about your products by retargeting ads on social media and Google.
14. Highlight Your Best-Sellers. Focus your marketing on your best-selling products for maximum impact.
15. Launch Limited-Edition Products. Introduce exclusive, holiday-themed items to generate excitement.
16. Update Your Packaging. A festive touch to your packaging can enhance the customer experience.
17. Prepare for Returns. Make sure your return policy is clear and easy to understand for the post-holiday season.
18. Send ‘Thank You’ Emails. After each purchase, send a thank-you note to show appreciation.
19. Use SMS Marketing. Send exclusive, time-sensitive offers to your customers via text messages.
20. Share Customer Stories. Post testimonials or success stories to build trust with potential customers.
21. Run a Facebook/Instagram Ad Campaign. Boost targeted ads to drive traffic and sales.
22. Promote Subscription Products. If you offer subscription services, highlight them as giftable, recurring benefits.
23. Engage with Festive Hashtags. Use seasonal hashtags on social media to increase reach.
24. Offer Last-Minute Deals. Highlight products that can still be shipped in time for Christmas.
25. Provide Holiday-Related Tips. Share helpful advice on your blog or social media related to your industry (e.g., “Top Ways to Save Time This Holiday Season”).
26. Plan an Early 2025 Sneak Peek. Give your customers a glimpse of what’s coming next year to keep them engaged.
27. Offer Loyalty Rewards. Reward your repeat customers with points or discounts.
28. Add Product Recommendations. Suggest complementary items during checkout to increase order value.
29. Upsell Gift Wrapping Services. Offer gift-wrapping options for added convenience.
30. Personalise Email Subject Lines. Stand out in crowded inboxes with personalised email subject lines.
31. Prepare for Increased Customer Service Demand. Ensure your team is ready for a spike in holiday questions or support needs.
32. Create a Sense of Urgency. Use phrases like “limited stock” or “ends soon” to encourage quick action.
33. Update Your Business Hours. Make sure holiday hours are clearly visible on your website and social media profiles.
34. Send New Year Greetings. A simple “Happy New Year” message can keep you top-of-mind with customers.
35. Showcase Staff Picks. Have your team pick their favourite products and share why they love them.
36. Offer Referral Discounts. Encourage your customers to refer friends with a discount for both parties.
37. Bundle Products for Gift Sets. Offer bundled items at a special rate for gifting purposes.
38. Advertise on Local Websites. Reach your community by advertising on local websites or directories.
39. Highlight Charity Initiatives. Show your business’s support for local charities and encourage customers to participate.
40. Offer a post-Holiday Sale. Plan a sale right after Christmas to clear out inventory.
41. Use Pop-Up Promotions. Add a pop-up on your website offering a discount or freebie.
42. Send Out a Customer Survey. Gather feedback to help shape your offerings in 2025.
43. Prepare a Holiday-Themed Email Series. Send regular holiday-related emails with offers and tips.
44. Engage in Cross-Promotions. Partner with complementary businesses for cross-promotions.
45. Create a Customer FAQ Section. Add a holiday-specific FAQ to your website to address common questions.
46. Host a Q&A on Social Media. Answer questions live on social media to engage customers directly.
47. Invest in Visual Content. Use high-quality images and videos to showcase your products in holiday settings.
48. Promote Subscription to Your Newsletter. Encourage sign-ups by offering a discount for the holiday season.
49. Highlight Your Social Responsibility. If you support any causes, let customers know how their purchases help.
50. Plan a ‘New Year, New You’ Campaign. Start building excitement for January with products or services that support New Year’s resolutions.

Happy New Year!

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