Ask yourself how to create a Vision Statement

Create a great vision statement
The easiest way to write a vision statement is to ask questions.
You can use some of these and make up your own.

  • What important problems do you solve?
  • What unique market position do you control?
  • What is your geographic coverage? Are you local? National? International?
  • What value does your enterprise create in the world?
  • Is that value provided to: consumers, governments, kids, small businesses, giant corporations, humanity?
  • Is your organization a corporation? A loose alliance? A strategic partnership? A virtual company?
  • What form is it?
  • Who owns the company – you? Partners? Outside investors? The public?
  • How big is your organization?
  • How many people work at/for your company?
  • What kind of people are they?
  • What role do you play daily?
  • How much revenue and/or profit do you generate?
  • What does the press say about your company?
  • Are you leading edge / bleeding edge / innovative or just a cash cow?
  • Where are your headquarters?
  • Where are your remote offices?
  • What is special about working for/at your company?
  • How is your company growing? Sales? New product/service lines? Acquisition?
  • How would you describe your company culture?
  • What do your customers say about your company?
  • What is your company known for?
  • How do you redefine the industry you are in?
  • What is the future of your company?

, Ask yourself how to create a Vision Statement

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