15th July 2014

Would you like to know what the five most persuasive words are?

Because whether you are writing some free copy, creating a new advert or simply in a sales meeting, knowing, understanding and using these key words at […]
24th July 2013

7 steps to help make your follow-up call a success

1. Don't assume the sale. Prospects are used to the traditional buyer-seller relationship. They assume you’ll pressure them. Therefore, they may decide not to tell you things that make them vulnerable to pressure. Until you’re sure you know the complete truth, you can never assume the sale is yours.
18th April 2013

The USP is DEAD!

What’s your Unique Selling Point, what makes you different, why are your products or services better than your competitors? If you still think this way when you are putting campaigns together then you need to rethink your marketing.
6th December 2012

Secrets to Closing the Sale by Zig Ziglar

Even if you are not directly involved in sales in your day to role, you may be surpised to read we are actually involved in selling nearly every day. We are constantly selling ourselves, whether that be formally or informally, at work or at home, we are constantly vying for attention, understanding or priority. Even as a buyer we are selling... Consider this - In every single sales meeting a sale takes place. Either they sold you YES, or you sold them NO. So, understanding the sale and what makes people good at selling is a learned behaviour. Knowing some of the secrets to closing a sale might help you in both the work place and in life generally.... Enjoy.
30th November 2012

7 Great Reasons why you should Blog for Business!

Blogging is often seen by business owners as one of those “should do’s” that they just can’t seem to get round to. Does that sound like you? Are you too busy? Does something more important (in)conveniently pop up just when you sit down to do it? Do you wonder who is going to read it? Do you wonder why you’re doing it?
20th February 2012

Basic Skills For Any Sales Person

In my experience, I am convinced that techniques and methods of sales are teachable to anyone who has the desire to learn. However, there are a few natural skills that are of great benefit if they already exist within those that want to be successful in sales. Without these, success will take a longer time but it can still be achieved. If there is no desire and dedication to learning or developing these skills, then the selling will be much more difficult and often very stressful.
13th February 2012

You DON'T want your customer to be simply satisfied!

When you deliver your product or service to the customers expectations they will be satisfied, no more, no less. They will simply go away having received the goods or service to the expected standards and basically say nothing.
6th July 2010

How many times to contact a prospect before they buy?

If every time you picked up the phone you could get a hold of a hot lead, selling anything in your business would be a no-brainer. But no matter how good a sales person you are, you will spend time quoting people who just aren’t ready to buy — yet.
23rd June 2010

15 Myths and Misconceptions about Marketing

Marketing has changed over the last 5-10 years, consequently so have some of the known working strategies. There are also many myths and misconceptions to be aware of and I recommend you should avoid. So, here are my top 15 Myths and Misconceptions about Marketing
27th January 2010

How to sell a service

How important is it that your services are easy to sell? Wouldn't it be even better if they were easy to buy? Why is selling a service so different from selling a product? In some ways, the principles should be the same. The objective is to get the prospect to agree that the way to solve their problem is to use your product or service.
10th December 2009

The secret to selling – My 7 top tips

Every business is selling something, a product and/or a service, but very few are actually trained in the art of selling. Here are seven keys to selling to help you on the track to greater business success:
29th November 2009

The sale “hinges” on you!

It’s not who you’re calling on, or what you’re selling. It’s how you present yourself. If you sell used cars, computers, perfume at a department store, or million pound yachts -- there’s very little difference in anything other than your earnings. Your ability to excel and be happy in any of these jobs -- including your job right now -- has very little to do with the economy, very little to do with your product, and even less to do with price.The sale hinges on
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