Date Archives 2009

A customer isn't just for Christmas!

In these difficult times, how do you ensure that you have a steady base of loyal customers through customer loyalty?
How do you influence your customers so much that they always opt only for your products or services, and never move to the competition?
How do you keep a customer loyal for life – other than offer the lowest price so that they keep coming back to you for just that reason?

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The sale “hinges” on you!

It’s not who you’re calling on, or what you’re selling. It’s how you present yourself. If you sell used cars, computers, perfume at a department store, or million pound yachts — there’s very little difference in anything other than your earnings. Your ability to excel and be happy in any of these jobs — including your job right now — has very little to do with the economy, very little to do with your product, and even less to do with price.The sale hinges on

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20 Tips for Great Newsletter Design

1. Opt-In Page Expectations — An effective content strategy starts with your opt-in process. Be certain you manage subscriber expectations at the start. Describe in a sentence or two the type of content your newsletter contains and the value it will deliver readers. Also provide a link to back issues so that prospective subscribers can see exactly what to expect.

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