In my experience, I am convinced that techniques and methods of sales are teachable to anyone who has the desire to learn. However, there are a few natural skills that are of great benefit if they already exist within those that want to be successful in sales. Without these, success will take a longer time but it can still be achieved. If there is no desire and dedication to learning or developing these skills, then the selling will be much more difficult and often very stressful.
How important is it that your services are easy to sell? Wouldn’t it be even better if they were easy to buy?
Why is selling a service so different from selling a product? In some ways, the principles should be the same. The objective is to get the prospect to agree that the way to solve their problem is to use your product or service.
It’s not who you’re calling on, or what you’re selling. It’s how you present yourself. If you sell used cars, computers, perfume at a department store, or million pound yachts — there’s very little difference in anything other than your earnings. Your ability to excel and be happy in any of these jobs — including your job right now — has very little to do with the economy, very little to do with your product, and even less to do with price.The sale hinges on