Quick Cash Flows
01. Test & Measuring System – for everything
02. Improve Conversion, Use Phone Scripts – Incoming and Sales
03. Put Prices Up
04. Add on Sale – Cross sell & Up sell
Browsing CategoryBusiness Tips
A feature about demonstrating the benefit!
Features and Benefits
Commonly accepted marketing wisdom suggests that customers like benefits. They don’t give a damn about features. A classic Marketing 101 exercise suggests that you take a piece of paper, and on the left side, write down a list of your product or service’s features. On the right side, list the corresponding benefit(s).
The secret to selling – My 7 top tips
Every business is selling something, a product and/or a service, but very few are actually trained in the art of selling. Here are seven keys to selling to help you on the track to greater business success:
Leadership – Lessons we can learn from Geese
Fact: As each goose flaps its wings it creates an “uplift” for the birds that follow. By flying in a V-formation, the whole flock adds 72% greater flying range than if each bird flew alone.
Lesson: People who share a common direction and sense of community can get where they are going quicker and easier because they are traveling on the thrust of another.