19th February 2010

Have you met your new customer yet?

As the Hungry Bear (Your Customers) emerges from Recession Hibernation you will notice him behaving differently. • He’s going to decide...
27th January 2010

How to sell a service

How important is it that your services are easy to sell? Wouldn't it be even better if they were easy to buy? Why is selling a service so different from selling a product? In some ways, the principles should be the same. The objective is to get the prospect to agree that the way to solve their problem is to use your product or service.
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