features and benefits

11th December 2009

A feature about demonstrating the benefit!

Features and Benefits Commonly accepted marketing wisdom suggests that customers like benefits. They don’t give a damn about features. A classic Marketing 101 exercise suggests that you take a piece of paper, and on the left side, write down a list of your product or service’s features. On the right side, list the corresponding benefit(s).
Follow by Email
LinkedIn
LinkedIn
Share
Instagram

FREE DOWNLOAD PDF

Back to the Future of Business.

The ULTIMATE BUSINESS GUIDE for 2021 - Tips, Strategies, Ideas

X