Create a great vision statement
The easiest way to write a vision statement is to ask questions.
You can use some of these and make up your own.

• What important problems do you solve?
• What unique market position do you control?
• What is your geographic coverage? Are you local? National? International?
• What value does your enterprise create in the world?
• Is that value provided to: consumers, governments, kids, small businesses, giant corporations, humanity?
• Is your organization a corporation? A loose alliance? A strategic partnership? A virtual company?
• What form is it?
• Who owns the company – you? Partners? Outside investors? The public?
• How big is your organization?
• How many people work at/for your company?
• What kind of people are they?
• What role do you play daily?
• How much revenue and/or profit do you generate?
• What does the press say about your company?
• Are you leading edge / bleeding edge / innovative or just a cash cow?
• Where are your headquarters?
• Where are your remote offices?
• What is special about working for/at your company?
• How is your company growing? Sales? New product/service lines? Acquisition?
• How would you describe your company culture?
• What do your customers say about your company?
• What is your company known for?
• How do you redefine the industry you are in?
• What is the future of your company?