“What others say about you and your product, service, or business is at least 1000% more convincing than what you say”
The reason is obvious. Customers doubt what we say about ourselves, but believe other customers. And the more customers who say good things about us, the more prospective customers will believe them. Include testimonials in your advertisements. In some cases, an entire advertising campaign can be built around a series of testimonials.
Ask for, collect and use testimonials for your business and you will see an improvement in your results!
AA Dog Training
First met Ian on a one day business coaching session and gained some very valuable information and guidance. It was sometime after this that I finally took the plunge and arranged my one to one coaching with Ian.
I was invited to a business event that Ian Dickson was hosting 5 years ago and was offered a FREE introductory consultation. I had been aware of the strength a business coach can bring to a business and after spending a couple of hours with Ian I knew straight away that the time had arrived to get Ian on board as my coach.
Encouraging, clear and inspirational.
Really enjoyed Ian Dickson's talk. Reminded me of what I should be practicing & the need for a coach & goals.