“What others say about you and your product, service, or business is at least 1000% more convincing than what you say”
The reason is obvious. Customers doubt what we say about ourselves, but believe other customers. And the more customers who say good things about us, the more prospective customers will believe them. Include testimonials in your advertisements. In some cases, an entire advertising campaign can be built around a series of testimonials.
Ask for, collect and use testimonials for your business and you will see an improvement in your results!
I was invited to a business event that Ian Dickson was hosting 5 years ago and was offered a FREE introductory consultation. I had been aware of the strength a business coach can bring to a business and after spending a couple of hours with Ian I knew straight away that the time had arrived to get Ian on board as my coach.
Amiante STR Limited
Your business needs Ian. Most of us as business owners spend a huge part of our lives feeling like hamsters running around in an ever growing wheel, trying to juggle the different components of our business into that vision of what it was we wanted to achieve when we started on the road of creating our own business. Strategy, Sales, Marketing, Training, Personnel and Recruitment are all activities that Ian can help you with.
Ian's coaching has given me a better understanding of my business and how to get the best from my people. We have developed strategies that empower people and make the business work harder than the individuals. Ian has also delivered coaching to other individuals and groups in the team, inspiring them and giving them focus in their own professional development.
Big Voice Directories
If I could patent Ian Dickson as a product, reproduce him and sell him as a widget then I would be a very rich lady, living off my yacht not far from a beautiful remote island. The next best thing is to do what I did at the beginning of this year. I chose to buy a tiny piece of him and waited to see what would happen to both me and my business.
The Nutrition Coach
Ian Dickson is quite simply the best thing ever to have happened in my business life. Running your own business, as many will know, is a lonely task - we tend to get distracted by the small day to day "urgent" tasks, which keep us standing still, frustrated by long hours and getting nowhere. Ian has guided me to looking at working on my business , rather than in my business and I have made huge changes subsequently in all areas of my working life.
I have been working with Ian now since July 2008, he is a fantastic sounding board, he gives great advice on any problems that you have, and he has some wonderful ideas, which I then have to get passed my MD! He has helped us to instigate fortnightly team meeting, which helps our small team to be very vocal, in a positive way. In fact now I wonder how I ever managed without him!.
TJ Waste and Transport
I would like to thank you for the work you have put in over the last twelve months.The coaching sessions, associated networking events and seminars have clearly enhanced the business. There is a higher level of motivation, direction and drive from all levels of staff that have had and involvement. This has enabled us to improve the organisation, monitor, analyse, plan and structure all elements of the business.
Sue Gallagher Business Coach
Our clients and workshop attendees are often surprised to hear the ‘I have a Coach’… Why that would be a surprise, as a Business Coach, I practice what I preach and there are times (more than you might think) when I need some accountability, someone who I can trust to have my back, who will ensure that I will do the things I commit to .
Collison Motor Services
Ian Dickson has been our business coach for nearly two years now and brings a fresh edge to every consideration we face. More than this, he forces us to regularly stop, consider and then bring our thoughts into action. Ian has always got a reasoned response and suggestions for ways forward, and we value his appreciation of our business practices and ethics.