2010 - Ian Dickson

Creating a 90 Day Marketing Plan

in Business Tips Marketing Performance Coaching Sales on 7th December 2010 24th March 2020 0 12 Views

I am re publishing this article today for several reasons.
Most importantly is that I want people to have an opportunity to make 2011 a really great year and that starts by building a plan.

The 90 day plan format is perfect for so many reasons, not least it is manageable and achievable for pretty much anybody.

The vast majority of business owners (over 90%) will go into 2011 exactly the same way they went into 2010, but will expect and hope for different results.

While it’s important to always monitoring your marketing it is vital in this economy to be diligent and watch where you spend your marketing pounds as well as track how effective your marketing campaigns are.

Tune your RADAR to Success

in Goal Setting Performance Coaching on 15th November 2010 24th March 2020 0 8 Views

Part of your brain is known as the Reticular Activating System – or RAS. Your RAS plays a vital part in your ability to achieve goals.

Imagine that you’re walking through a busy noise airport passenger terminal. Think of all the noise – hundreds of people talking, music, announcements, luggage carriers. How much of this noise is brought to your attention?

Motivation – Top tips on getting the best from your team

in Business Tips Leadership Performance Coaching on 22nd October 2010 8th November 2023 0 9 Views

I often get asked about motivating teams and how to get the best from people. Over th years I have experimented with many different tools, strategies and methods to get my teams working to the very best abilities. Motivation is the key here. Once you have satisfied a team member’s basic needs, (a salary that is enough to pay for basic food, shelter, and health care) then you need to go up Maslow’s hierarchy of needs and satisfy their need for security, belonging, self-esteem and self-fulfilment.

The most successful people in life are not Go-Getters!

in Business Tips Goal Setting Performance Coaching on 28th September 2010 8th November 2023 0 14 Views

I have recently been speaking and writing about the winners mindset. Having the right attitude/mindset in life and business is fundamentally more important than things like knowledge or your actions. Because if you don’t have the right attitude and mindset before yous start you really won’t ever get there. Here is my view on the givers mindset…