1. Don't assume the sale.
Prospects are used to the traditional buyer-seller relationship. They assume you’ll pressure them. Therefore, they may decide not to tell you things that make them vulnerable to pressure. Until you’re sure you know the complete truth, you can never assume the sale is yours.
What’s your Unique Selling Point, what makes you different, why are your products or services better than your competitors? If you still think this way when you are putting campaigns together then you need to rethink your marketing.
Do you support a cause within your business? Having a cause within your business is not only good for the soul but is a powerful marketing tool. Your business does not have to be huge to make a difference to others. And we don’t just mean your clients and your stakeholders. If you have a passion or a cause that you follow, you can integrate it into your marketing and give it a voice.
To celebrate this special date (and one of my favourite numbers) here are my 12 traits that I have regularly seen in the successful business owners that I have had the pleasure and privilege to work with over the years.
1. Do what you enjoy.
What you get out of your business in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum of what you put into your business. So if you don't enjoy what you're doing, in all likelihood it's safe to assume that will be reflected in the success of your business--or subsequent lack of success. In fact, if you don't enjoy what you're doing, chances are you won't succeed.
Blogging is often seen by business owners as one of those “should do’s” that they just can’t seem to get round to. Does that sound like you?
Are you too busy? Does something more important (in)conveniently pop up just when you sit down to do it? Do you wonder who is going to read it? Do you wonder why you’re doing it?
I am often asked by other coaches & business "start-ups" What are my top tips to be successful as a business owner? Then earlier this week I was approached by a lady who was just starting out on her journey to help others as a life coach. She wanted to know what were my top five tips for a business start up as a life coach. I sent her an email response and thought to myself I get asked these questions a lot, so thought it might be useful if I was to share the email with you here.
Ever wondered how to make your AdWords adverts REALLY stand out? Well here’s how! To start with, make sure your headline closely matches the product or service you are creating the current Ad Group for.
Never underestimate the power of the business card and what it can do for you. It portrays the personality and image of your company and can be the difference between success and failure. Here are my top ten tips for business card design. 1. Be memorable!
Professionals and consumers see numerous business cards during their travels so make your card a memorable one.
When you deliver your product or service to the customers expectations they will be satisfied, no more, no less.
They will simply go away having received the goods or service to the expected standards and basically say nothing.
With so much written about marketing I thought I would put just a few simple factoids together to share some thoughts, interesting statistics and a maybe few pointers to help you on your way to generating more leads for your business. For me marketing has changed so much over the past 5-10 years. I believe it really is more about being found by your prospects than finding prospects these days....So here are a dozen factoids for you..