What’s your Unique Selling Point, what makes you different, why are your products or services better than your competitors? If you still think this way when you are putting campaigns together then you need to rethink your marketing.
To celebrate this special date (and one of my favourite numbers) here are my 12 traits that I have regularly seen in the successful business owners that I have had the pleasure and privilege to work with over the years.
1. Do what you enjoy.
What you get out of your business in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum of what you put into your business. So if you don't enjoy what you're doing, in all likelihood it's safe to assume that will be reflected in the success of your business--or subsequent lack of success. In fact, if you don't enjoy what you're doing, chances are you won't succeed.
Did you know that statistically your chances of survival in business beyond five years are about the same as the flip of a coin!?! According to recent statistics published by the Small Business Administration (SBA), seven out of ten business startups will survive at least two years but only 51 percent will survive beyond five years. This is a far cry from the previous long-held belief that 50 percent of businesses fail in the first year and 95 percent fail within five years.
Never underestimate the power of the business card and what it can do for you. It portrays the personality and image of your company and can be the difference between success and failure. Here are my top ten tips for business card design. 1. Be memorable!
Professionals and consumers see numerous business cards during their travels so make your card a memorable one.
When you deliver your product or service to the customers expectations they will be satisfied, no more, no less.
They will simply go away having received the goods or service to the expected standards and basically say nothing.
How important is it that your services are easy to sell? Wouldn't it be even better if they were easy to buy?
Why is selling a service so different from selling a product? In some ways, the principles should be the same. The objective is to get the prospect to agree that the way to solve their problem is to use your product or service.