12th September 2016

The Bottom line

‘The Bottom Line’ is a phrase often heard in business.  For many people in business for themselves, or even working for a bigger corporate, everything is […]
18th April 2013

The USP is DEAD!

What’s your Unique Selling Point, what makes you different, why are your products or services better than your competitors? If you still think this way when you are putting campaigns together then you need to rethink your marketing.
12th December 2012

12.12.12 – To celebrate this unique date here are 12 traits I have seen in successful business owners

To celebrate this special date (and one of my favourite numbers) here are my 12 traits that I have regularly seen in the successful business owners that I have had the pleasure and privilege to work with over the years. 1. Do what you enjoy. What you get out of your business in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum of what you put into your business. So if you don't enjoy what you're doing, in all likelihood it's safe to assume that will be reflected in the success of your business--or subsequent lack of success. In fact, if you don't enjoy what you're doing, chances are you won't succeed.
26th April 2012

Improving the odds with a Business Coach

Did you know that statistically your chances of survival in business beyond five years are about the same as the flip of a coin!?! According to recent statistics published by the Small Business Administration (SBA), seven out of ten business startups will survive at least two years but only 51 percent will survive beyond five years. This is a far cry from the previous long-held belief that 50 percent of businesses fail in the first year and 95 percent fail within five years.
24th February 2012

Tips to Design a Killer Business Card

Never underestimate the power of the business card and what it can do for you. It portrays the personality and image of your company and can be the difference between success and failure. Here are my top ten tips for business card design. 1. Be memorable! Professionals and consumers see numerous business cards during their travels so make your card a memorable one.
13th February 2012

You DON'T want your customer to be simply satisfied!

When you deliver your product or service to the customers expectations they will be satisfied, no more, no less. They will simply go away having received the goods or service to the expected standards and basically say nothing.
19th February 2010

Have you met your new customer yet?

As the Hungry Bear (Your Customers) emerges from Recession Hibernation you will notice him behaving differently. • He’s going to decide...
27th January 2010

How to sell a service

How important is it that your services are easy to sell? Wouldn't it be even better if they were easy to buy? Why is selling a service so different from selling a product? In some ways, the principles should be the same. The objective is to get the prospect to agree that the way to solve their problem is to use your product or service.
4th November 2009

Turn Your Customers Into Raving Fans

Raving fans are customers who are so over the moon with us that they not only tell all their friends and colleagues about us, they actually bring them to us and help us to sell things to them.
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