Quick Tips for your 40 Second Elevator Pitch:

“You know when frustrated and struggling business owners are always searching for the very best way to grow their business with the least amount of effort, in the shortest amount of time and with the lowest cost and risk?

 “Well, what I do is provide them with a step-by-step marketing program that instantly generates more leads, attracts more clients and increases their revenue so they can make more money than they have ever made before.”

 “You know when”…

list 2 to 3 negative emotions
frustrated, furious, overwhelmed, clueless, demanding, frightened, desperate, struggling, angry, concerned, worried

Then your ideal client description
dog lovers, young adults, chronic pain sufferers, overweight men, homeowners, business owners, brides-to-be, new mothers

are – (what their hot button is )
looking for a repair shop that is honest and fair, searching for a doctor who will spend more than 2 minutes with them, looking for long-lasting and possibly permanent pain relief, looking to buy that perfect “X”

but they (list 2 – 3 major frustrations)
have no clue if the price is fair, have no idea what they need, don’t know who to trust, have no way to know if their being lied to or possibly ripped off.

“Well, what I do is”…

action verb
help, guide, teach, review, provide, consult with, present

them with a (overview of solution)
tested and proven method, quick and pain-free solution, revolutionary new procedure

that (solution to hot button)
immediately attracts more client, instantly relieves their pain, puts them in touch with the help they need

so they can (list 3 benefits to them)
live a pain free life, build the business of their dreams, finally give the perfect gift, find a contractor that won’t rip them off.